Seminar om forsking, innovasjon og teknologi
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George Brock: «Digital disruption and journalism`s future»
februar 10, 2016. Tid: 12:15 - 13:30
Bergen Journalism Lab invites you to a lunch seminar on Wednesday February 10th at 12.15. Professor George Brock from City University London reflects on the great changes in British and international journalism, and ways to secure quality journalism in the future.
The lecture will last for 45 minutes. Afterwards there will be a 30 minute general discussion. Professor Lars Nyre chairs the event.Bergen Journalism Lab is a research initiative at the University of Bergen exploring the best from legacy media and the best from new media. Professor Brock is the third of four invited guests from the journalism field in London, UK. He collaborates with our previous guest professor Neil Maiden on a Google-funded innovation project in journalism.
We are in one of history’s sizeable shifts. Digital technologies makes a huge change in the way that humans acquire, store, distribute and learn information. The change is transformative, not adaptive nor technical. It requires many activities to be rethought from first principles. Digital is an engine of opportunity for the user and consumer of news and opinion, but it is disruptive. Disruption means assets can become liabilities. There are new competitors (eg aggregators/curators). It is unclear who competitors are – and they change frequently (think about business reporting: LinkedIn, Travel: Uber and Airb’nB). Nevertheless, there are reasons for journalists to be cheerful. Big journalism brands are surviving. Some news and opinion will still travel via ink marks on squashed trees. As advertising revenue improves, original reporting becomes an (even better) differentiator. Engagement measurement is in its infancy. Storytelling, reporting, editing – they all transfer. Skills at spotting a story, researching and projecting it are still needed.
George Brock is a Professor of Journalism (part-time) at City University London and was Head of Journalism there 2009-14. He has written, broadcast and lectured all over the world on journalism with particular focus on digital disruption and the effects on journalism and journalists. He advises media companies on strategy. He developed and runs a short course on leadership and strategy in the news media which is delivered jointly by the Cass Business School and the Journalism Department at City University. He was a reporter and editor on The Observer and on The Times 1981-2009. At The Times he was Foreign Editor, Managing Editor and Saturday Editor; he reported on Europe and the EU for The Times from Brussels 1991-95. He chaired the World Editors Forum for four years and sat on the board of the International Press Institute, chairing the IPI’s British section. He is a trustee of the Bureau of Investigative Journalism and on the editorial advisory committee of The Conversation UK. He is associate editor of thebrowser.com. In 2013 he published Out of Print: Newspapers, Journalism and the Business of News in the Digital Age (Kogan Page).
Funded by Google
Brock is a participating researcher in the Google funded project «Computational Support for Creative Story Development by Journalists» (JUICE). It recevied funds from the Google Computational Journalism Research Awards launch in 2015. The project is conducted with Neil Maiden, Professor of Digital Creativity at the Cass Business School of City University London, and other colleagues.