One of the most important debates of our time is the climate debate. To be able to approach a solution, it is essential to have objective facts available. This gives us and future generations a secure basis for a media everyday characterized by untruths and alternative facts. As a public broadcaster, NRK has a responsibility to make the population equipped to participate in the climate debate. In connection with NRK's climate initiative1, we have developed a prototype that will help inform the population. Which we have called the Climate Dashboard.The climate dashboard is an interactive platform that presents complex climate statistics in an easy and precise way. Here, users will find reliable information in a format tailored to their everyday life and needs. The design of the prototype is based on results from The Hidden Potential For Improvement (Gisholt, Ullaland, Ødegård, Munthe-Kaas and Ness, 2020), in addition to relevant design principles. Existing advice for good climate communication is mainly about how images affect the audience's emotions. The climate dashboard addresses neutral climate statistics, thus it has not been relevant to use these tips in the development of the dashboard.
Earlier this year we conducted an evaluation of a selection of media content from NRK. Using interviews in addition to eye tracking and stress bracelets, we gained insight into users' media habits and preferences.
The users in the evaluation are in the target group of parents with children younger than 16, but it is reasonable to assume that the findings we made are relevant for several of NRK's users (see Figure 1). Based on the insight from the users, the Climate Dashboard is designed for a busy day. A clear and navigable section makes it easy to continue where you left off if you are interrupted.
